Blog
Google Ads Change Their Appearance !
After a first relfting carried out last year for mobile search results, it is now the turn of paid and natural search results on the desktop to be retouched by Google. A predictable update which, like the mobile rendering, concerns the layout of the information and...
Disappearance of Like Facebook : What Consequences ?
A key element behind Facebook's success and reputation, Like is now threatened with extinction. Why this sudden turnaround on the part of the social networking giant and what are the consequences for users ? We take stock with you in this article ! Towards a healthier...
Facebook Ads : The End of the Relevance Index
After the announcement made by Google at the beginning of the year on the disappearance of the Quality Score, it is now Facebook's turn to remove the famous metric. Why remove this relevance index and what alternatives are available to advertisers ? A look back at the...
Shoppable Ads Arrive on Google Images
Google announces the official launch of Shoppable Ads on Google Images With the appearance of Shopping Ads on Google Images, Google had already enabled advertisers to reach shoppers looking for visual inspiration. Indeed, more and more Internet users tend to initiate...
New KPIs for the Position of Advertisements on the Research Network
Announced by Google last December, new KPIs have recently appeared to allow advertisers to more accurately evaluate the position of their ads on the Search Network. Indeed, these new KPIs are in addition to the average position, which allows them to position...
SSL Certificate : Why is it so Important ?
SSL is the most widely used security protocol on the Internet, protecting sensitive information as it is transferred over computer networks around the world. It is therefore essential to protect your website by guaranteeing the confidentiality and integrity of the...
