Google Ads Change Their Appearance !

Google Ads Change Their Appearance !

After a first relfting carried out last year for mobile search results, it is now the turn of paid and natural search results on the desktop to be retouched by Google. A predictable update which, like the mobile rendering, concerns the layout of the information and...
Facebook Ads : The End of the Relevance Index

Facebook Ads : The End of the Relevance Index

After the announcement made by Google at the beginning of the year on the disappearance of the Quality Score, it is now Facebook’s turn to remove the famous metric. Why remove this relevance index and what alternatives are available to advertisers ? A look back...
Shoppable Ads Arrive on Google Images

Shoppable Ads Arrive on Google Images

Google announces the official launch of Shoppable Ads on Google Images With the appearance of Shopping Ads on Google Images, Google had already enabled advertisers to reach shoppers looking for visual inspiration. Indeed, more and more Internet users tend to initiate...